Mountain biking and Energy drinks

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Energy Drinks

Its actually quite difficult to think about out beloved sport of mountain biking (and other action sports) in all its forms without coming across Red Bull at some point or another.  Sponsored athletes, events, Red Bull Media House and Red Bull TV for instance.

Athletes from the UK include the Athertons, Tahnee Seagrave and Matt Jones

https://www.redbull.com/gb-en/athletes

Monster Energy plays second fiddle in many ways but can still be seen as a sponsor to some of our sports heroes including UK legends Brendog, Danny Hart and of course Peaty.

https://www.monsterenergy.com/sports/mountain-biking

Rockstar is seen less but still supports freeriders Jodie Lunn and Cam MacCaul for example.

http://gb.rockstarenergy.com/actionsports

So I did a bit of an experiment yesterday and asked my twitter followers what they thought of these energy drinks, I posted some photos to my instagram feed and made a youtube video.

The results were not surprising, and this was by no means an extensive survey, however I didn’t see one positive response.

energy drink views
Instagram likes

I am no social media whizz or can I claim to have 1000s of followers but generally my photos get likes from the usual crew and new viewers alike.  You can see from the above that the energy drink pictures got very little engagement yesterday.

I thought that deliberately putting them in dirty surrounds might have at least brought out some comments – but there was practically nothing!

Twitter was a flood of “awful” “stay near the toilet” “better off drinking battery acid” etc.

You can see the tweet below and follow the link to the comments – not many fans!

Finally, I put a video together.  I didn’t really go fact hunting or comparing the “benefits” or ingredients in each drink – I just gave my blunt opinion.

You can research the various effects good or bad for yourself, I just thought it was interesting (though I already knew this) that none of my friends virtual or real actually drink any of this stuff, yet the brands are a big part of our sport.

None of this was surprise to me, it just got me thinking about how these drinks are deemed so bad for you by so many people, yet they are major sponsor in our sport.

Kind of reminds me of the old motor sport days.

What are your thoughts on energy drinks, the brands and the impact on our sports?

 

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2 thoughts on “Mountain biking and Energy drinks

  1. I think the association with the adrenaline side of our sport is pretty blunt – adrenaline seekers should be drinking our stuff. But the fact that cycling is also ‘healthy’ could be preaching a more subtle message that these drinks could be healthy, in the same way as McDonalds and Coca Cola spend a fortune sponsoring the Olympics for example… Nice piece Tim…

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